Bol City Bol is the largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most results. Bol City Bol Creative goal is to not only capture the attention of the consumer but to engage them by using innovative and creative advertising solutions. We take branding strategy a step further to exceed marketing goals, creating top-of-the-mind recall and increasing consumer brand loyalty, thereby building long-lasting relationships between our clients and their consumers. BCB Exchange provides you, our publisher, a yield management solution. Our advertisers range from small local companies to world-wide advertising agencies, to demand side platforms, real time bidders, ad networks, and everyone in between. BOB makes it easy for you to have access to thousands of advertisers with minimal effort. Just tell us how much you need to sell your inventory for. We put your inventory up for auction in our exchange. If one of our client partners bids on your available inventory and it clears your floor, they buy it. Once we get paid, you get paid. Pretty simple. Also pretty profitable.